Blog
User journeys: How this simple idea can transform the effectiveness of your website.
The internet may be over 25 years old but we’re still in the early stages of understanding how different it is from the media which preceded it. Most websites still don’t recognise that their visitors control their site experience and...
Read MoreWhy doesn’t everyone love wireframes?:
If you’ve never used wireframes, you might think they sound like something from the borders of geek-land, but they’re an amazing tool everyone should know about. Wireframes make website creation ( and marketing collateral like email templates) so much easier:...
Read MoreHow much should a website cost?
This is possibly THE key question when launching a new site or rebuilding an old one. But the answer is not straightforward. It’s a bit like asking ‘how much should a car cost?’…….it depends what you want it to do....
Read MoreUnleash the power of a great keyword list.
If you’re running any kind of online initiative and you’re not using a keyword list, just stop, now. Rebuilding your site? SEO? Content and social? PPC? Yes, just stop. If you don’t have a keyword list I really don’t know...
Read MoreWe’re all in Cyber Security now
Successful companies often build their culture around a small number of key concepts and one of the most enduring has been ‘we’re all in sales’ or a variation on this theme. I enjoyed a recent Cyber Security session run by...
Read MoreWhy its time to ditch that ‘About Us’ page:
For almost as long as the internet can remember, companies have been putting ‘About Us’ pages on their websites. Almost everyone has one and there are even blogs about how to create a good ‘About Us’ page. But what purpose...
Read MoreTo buy or not to buy, the pitfalls of buying social network followers:
Use any major social network, with the possible exception of LinkedIn, and you will get offers to buy followers. From accounts on the platforms themselves, from ads and even in threads on platforms like Quora, it is not difficult to...
Read MoreIs working with Influencers worth the risks?:
Influencer Marketing has hit the mainstream. The tentative steps brands and influencers had been making together became giant strides as conventional marketing activities lost some traction and the search for authenticity pushed brands to find people with a genuine connection...
Read MoreSocial ROI, the good, the bad and the ugly:
Social networks have been the content and marketing bandwagon of the last five years. Almost no organisation can afford to pass up the opportunity social networks provide to communicate directly with its priority audiences. It was once about just doing...
Read MoreHow to create the perfect content plan:
Why do you need a content plan? Owning media channels giving direct access to your priority audiences is one of the great pluses of the digital revolution. Site traffic, leads and sales can all be generated but the downside is...
Read MoreHashtag strategy: the why, what and how of successful hashtags:
Hashtags are an essential part of a content and social strategy, enabling your content and feeds to be searched and found by people ready to engage. They are so all-pervasive that commentators can use the phrase ‘generation hashtag’ and be...
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