BrightBlueKite

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Unleash the power of a great keyword list.

If you’re running any kind of online initiative and you’re not using a keyword list, just stop, now. Rebuilding your site? SEO? Content and social? PPC? Yes, just stop. If you don’t have a keyword list I really don’t know...

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We’re all in Cyber Security now

Successful companies often build their culture around a small number of key concepts and one of the most enduring has been ‘we’re all in sales’ or a variation on this theme. I enjoyed a recent Cyber Security session run by...

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Why its time to ditch that ‘About Us’ page:

For almost as long as the internet can remember, companies have been putting ‘About Us’ pages on their websites. Almost everyone has one and there are even blogs about how to create a good ‘About Us’ page. But what purpose...

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Is working with Influencers worth the risks?:

Influencer Marketing has hit the mainstream. The tentative steps brands and influencers had been making together became giant strides as conventional marketing activities lost some traction and the search for authenticity pushed brands to find people with a genuine connection...

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Social ROI, the good, the bad and the ugly:

Social networks have been the content and marketing bandwagon of the last five years. Almost no organisation can afford to pass up the opportunity social networks provide to communicate directly with its priority audiences. It was once about just doing...

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How to create the perfect content plan:

Why do you need a content plan? Owning media channels giving direct access to your priority audiences is one of the great pluses of the digital revolution. Site traffic, leads and sales can all be generated but the downside is...

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My Watertight Marketing Journey:

I have been in marketing, as a client, agency director or consultant, for over 20 years. I also have an MBA and have been exposed to all of the influential marketing and business theories of the last three decades. Blue...

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Why doesn’t everyone love wireframes?:

If you’ve never used wireframes, you might think they sound like something from the borders of geek-land, but they’re an amazing tool everyone should know about. Wireframes make website creation ( and marketing collateral like email templates) so much easier:...

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How much does a website cost?

This is possibly THE key question when launching a new site or rebuilding an old one. But the answer is not straightforward. It’s a bit like asking ‘how much does a car cost?’…….it depends what you want it to do....

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