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The internet may be over 25 years old but we’re still in the early stages of understanding how different it is from the media which preceded it. Most websites still don’t recognise that their visitors control their site experience and how few site visitors actually do the thing the site owner wants them to do! …
User journeys: How this simple idea can transform the effectiveness of your website. Read More »
If you’ve never used wireframes, you might think they sound like something from the borders of geek-land, but they’re an amazing tool everyone should know about. Wireframes make website creation ( and marketing collateral like email templates) so much easier: Used well, wireframes can: Not only that, but you can make all these crucial decisions …
This is possibly THE key question when launching a new site or rebuilding an old one. But the answer is not straightforward. It’s a bit like asking ‘how much should a car cost?’…….it depends what you want it to do. If you’re an airline wanting to compete in an extremely dynamic search sector, sell open …
If you’re running any kind of online initiative and you’re not using a keyword list, just stop, now. Rebuilding your site? SEO? Content and social? PPC? Yes, just stop. If you don’t have a keyword list I really don’t know how you’re making so many of the decisions that matter. You’re wasting your time and …
Successful companies often build their culture around a small number of key concepts and one of the most enduring has been ‘we’re all in sales’ or a variation on this theme. I enjoyed a recent Cyber Security session run by Transpire and lead by Markus Krebsz and Wendy J Barnes using tools developed by the …
For almost as long as the internet can remember, companies have been putting ‘About Us’ pages on their websites. Almost everyone has one and there are even blogs about how to create a good ‘About Us’ page. But what purpose are they really serving? Telling your story? Are potential clients actually that interested? They have …
Use any major social network, with the possible exception of LinkedIn, and you will get offers to buy followers. From accounts on the platforms themselves, from ads and even in threads on platforms like Quora, it is not difficult to find places to buy followers. Searching ‘buy followers’ in the UK produces 2.6 billion results. …
To buy or not to buy, the pitfalls of buying social network followers: Read More »
Influencer Marketing has hit the mainstream. The tentative steps brands and influencers had been making together became giant strides as conventional marketing activities lost some traction and the search for authenticity pushed brands to find people with a genuine connection to their audiences. The signs are plentiful. Big brands use YouTube stars in their TV …
Social networks have been the content and marketing bandwagon of the last five years. Almost no organisation can afford to pass up the opportunity social networks provide to communicate directly with its priority audiences. It was once about just doing it but that’s no longer good enough, social has to have ROI. There are 3 …
Why do you need a content plan? Owning media channels giving direct access to your priority audiences is one of the great pluses of the digital revolution. Site traffic, leads and sales can all be generated but the downside is a daily tsunami of content and attracting your audience’s attention and engagement is a huge …
