BrightBlueKite

Chris Turner

To buy or not to buy, the pitfalls of buying social network followers:

Use any major social network, with the possible exception of LinkedIn, and you will get offers to buy followers. From accounts on the platforms themselves, from ads and even in threads on platforms like Quora, it is not difficult to find places to buy followers. Searching ‘buy followers’ in the UK produces 2.6 billion results. …

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Is working with Influencers worth the risks?:

Influencer Marketing has hit the mainstream. The tentative steps brands and influencers had been making together became giant strides as conventional marketing activities lost some traction and the search for authenticity pushed brands to find people with a genuine connection to their audiences. The signs are plentiful. Big brands use YouTube stars in their TV …

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Why doesn’t everyone love wireframes?:

If you’ve never used wireframes, you might think they sound like something from the borders of geek-land, but they’re an amazing tool everyone should know about. Wireframes make website creation ( and marketing collateral like email templates) so much easier: Used well, wireframes can: show what content your site requires. enable decisions to be made …

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