BrightBlueKite

Chris Turner

User journeys: How this simple idea can transform the effectiveness of your website.

The internet may be over 25 years old but we’re still in the early stages of understanding how different it is from the media which preceded it. Most websites still don’t recognise that their visitors control their site experience and how few site visitors actually do the thing the site owner wants them to do! […]

User journeys: How this simple idea can transform the effectiveness of your website. Read More »

To buy or not to buy, the pitfalls of buying social network followers:

Use any major social network, with the possible exception of LinkedIn, and you will get offers to buy followers. From accounts on the platforms themselves, from ads and even in threads on platforms like Quora, it is not difficult to find places to buy followers. Searching ‘buy followers’ in the UK produces 2.6 billion results.

To buy or not to buy, the pitfalls of buying social network followers: Read More »

Is working with Influencers worth the risks?:

Influencer Marketing has hit the mainstream. The tentative steps brands and influencers had been making together became giant strides as conventional marketing activities lost some traction and the search for authenticity pushed brands to find people with a genuine connection to their audiences. The signs are plentiful. Big brands use YouTube stars in their TV

Is working with Influencers worth the risks?: Read More »