BrightBlueKite

Chris Turner

Hashtag strategy: the why, what and how of successful hashtags:

Hashtags are an essential part of a content and social strategy, enabling your content and feeds to be searched and found by people ready to engage. They are so all-pervasive that commentators can use the phrase ‘generation hashtag’ and be understood. They appear in song lyrics and everyday speech and major news events are built …

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