BrightBlueKite

Chris Turner

Hashtag strategy: the why, what and how of successful hashtags:

Hashtags are an essential part of a content and social strategy, enabling your content and feeds to be searched and found by people ready to engage. They are so all-pervasive that commentators can use the phrase ‘generation hashtag’ and be understood. They appear in song lyrics and everyday speech and major news events are built …

Hashtag strategy: the why, what and how of successful hashtags: Read More »

User journeys: How this simple idea can transform the effectiveness of your website.

The internet may be over 25 years old but we’re still in the early stages of understanding how different it is from the media which preceded it. Most websites still don’t recognise that their visitors control their site experience, despite freely-available Google Analytics (GA) data showing bounce rates, exit rates and how few site visitors …

User journeys: How this simple idea can transform the effectiveness of your website. Read More »