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To buy or not to buy, the pitfalls of buying social network followers:

Use any major social network, with the possible exception of LinkedIn, and you will get offers to buy followers. From accounts on the platforms themselves, from ads and even in threads on platforms like Quora, it is not difficult to find places to buy followers. Searching ‘buy followers’ in the UK produces 2.6 billion results. […]

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Is working with Influencers worth the risks?:

Influencer Marketing has hit the mainstream. The tentative steps brands and influencers had been making together became giant strides as conventional marketing activities lost some traction and the search for authenticity pushed brands to find people with a genuine connection to their audiences. The signs are plentiful. Big brands use YouTube stars in their TV

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Hashtag strategy: the why, what and how of successful hashtags:

Hashtags are an essential part of a content and social strategy, enabling your content and feeds to be searched and found by people ready to engage. They are so all-pervasive that commentators can use the phrase ‘generation hashtag’ and be understood. They appear in song lyrics and everyday speech and major news events are built

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