BrightBlueKite

UX

Why doesn’t everyone love wireframes?:

If you’ve never used wireframes, you might think they sound like something from the borders of geek-land, but they’re an amazing tool everyone should know about. Wireframes make website creation ( and marketing collateral like email templates) so much easier: Used well, wireframes can: show what content your site requires. enable decisions to be made …

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User journeys: How this simple idea can transform the effectiveness of your website.

The internet may be over 25 years old but we’re still in the early stages of understanding how different it is from the media which preceded it. Most websites still don’t recognise that their visitors control their site experience, despite freely-available Google Analytics (GA) data showing bounce rates, exit rates and how few site visitors …

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