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website effectiveness

User journeys: How this simple idea can transform the effectiveness of your website.

The internet may be over 25 years old but we’re still in the early stages of understanding how different it is from the media which preceded it. Most websites still don’t recognise that their visitors control their site experience and how few site visitors actually do the thing the site owner wants them to do! […]

User journeys: How this simple idea can transform the effectiveness of your website. Read More »